PeakD token for CHAT.
PDM could be marketed as:

PeakD-irect Messaging.

Capture the Discord users.
Attract them to use your CHAT.
Then SLAUGHTER THEM!
!kidding but if you can somehow make the switch for users to see their contacts and chats on your chat then rewarding that with an airdrop would guarantee that every use would be marketing PDM so that their contacts can be on this new chat with them. Then reward chat on peakd to continue the onboarding of users in crypto world and even outside of it.

That's my dream since day one of joining steemit. A chat app for mobile. Realising that everyone was in hidden rooms chatting and it wasn't even benefit the Blockchain system was disappointing of a system proclaiming "we are web 3.0 and superior."

I've not stopped pushing the THIS IS NOT SOCIAL argument since. So I really think chat behaviours of humans and rewarding that in a small way is pivotal to the sustainability of active users on a platform.

PeakD is really looking good for the new year. This community input is also an excellent way to go about that progress.