Guy I guess I confused you by saying "the system" because yeah you're right it's not actually an MLM system.
I figured a person would realise though that the comparison is not 1:1.

It's an MLM by the system of onboarding and growing the platform. It relies heavily on

1. People believe in hive (almost cult like belief)
2. People to on board their family and friends
3. People to work hard for little or no reward.

Something which by default attracts the bottom dwellers. Because honestly, they're the only ones desperate for rewards from such an initiate.

I'm curious then.. what is your opinion of an MLM formula for onboarding. Do you see any flaws or do you think it's a good formula?