I rebuke your claim. I see Hive as a basic blogging chain only. Definitely not social if communications are on discord. That's a major flaw and one that people don't realise is a major reason why normies DON'T switch and migrate from their 'i-got-all-that-i-need' mainstream networks.

By design this chain limits content which MUST BE original (flaw). By design again this chain is moving towards CURATOR rewards over creator rewards (flaw against attracting creators and flaw against retaining attention).

This chain/those in control are happy to slow burn rather than really put in the work to develop a robust product. One that can 'out-of-the-box' satisfy social users (mass) and business entities (money).

The "strike the right chord"?:
Finish the product (somehow).
The rest is network effect.