IMO any repeating promotion campaign, including hives "Twitter madness" is hopeless shilling.

If a project needs an army of parrots singing the cult songs loudly all over socials then it's simply pushing shit uphill.

A good project just needs solid info of its code, roadmap and team. The intelligent investor makes the decision almost entirely on those fundamentals. Delivering on that roadmap maintains confidence. A capable and committed team, gains respect. Investors then become the "silent shillers" as they encourage others in their personal networks.

Hive has lost its way.

Who is who, where is this going, what is the view of the future and why is Hive going to be worth anything... all completely unknowns. So then it's no mystery why no big money even knows Hive exists.

Branding is powerful.
Again, Hive has absolutely none.