YouTube stars are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet.
And most do it just to do it—to scratch the itch of creating things and being in front of an audience.
Making money from a YouTube channel probably isn’t the reason you’ll start one, but the opportunities to earn are a pleasant surprise once you realize how many of them there are.
How Many Subscribers Do You Need to Make Money on YouTube?
Here are just some of their estimates and the number of subscribers these YouTubers have:
EpicMealTime makes around $3.1 Million (7 million subscribers)
Ray William Johnson sits at $4.2 Million (10 million subscribers)
FunToyzCollector weighs in at a whopping $30.4 million (8 million subscribers)
However, YouTube channels on the smaller side can still be monetized. Your earning potential isn’t determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That’s not to say subscriber count doesn’t matter—check out our tips to get more subscribers on YouTube.
But before we get into how you can make money on YouTube, you’ll need to have a clear understanding of what your audience looks like first.
How to Make Money on Youtube
Just like being an Instagram influencer or a blogger, your audience might unlock your earning potential, but it’s the creation of multiple revenue streams that helps you actually make money.
Luckily, there are several ways you can money on Youtube:
Become a YouTube Partner and make money from ads.
Make money on YouTube by selling products or merchandise.
Crowdfund your next creative project.
Let your audience support your work through “fan funding”.
License your content to the media.
Work with brands as an influencer or affiliate.
Become a YouTube Partner and Make Money From Ads
The first revenue stream you’ll likely explore is ads.
You’ll need to set yourself up as a YouTube Partner, which is easily done in the Creator Studio section of your YouTube account by going to the Channel menu to verify your account and enable Monetization (click here to go there directly).
After you become a Partner, you’ll need to have an AdSense account to opt into Google’s advertising network to actually get paid and see ad revenue reports like the one below.
Once that’s done, you’ll notice a green “$” next to your videos in the Video Manager, indicating whether it’s been enabled for monetization, which you can click on to access the monetization settings for each video.
It’s easy to set up, but advertising as a YouTube partner is far from being the most lucrative revenue stream you can create for yourself.
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