Did you take any survey recently? Or do you remember the last time you take a survey? Were you in a rush to take the survey and ticked the options without even reading the questions?
I recently filled a survey of EY rapidly as it was offering me $20 just for completing it. Just from the cost you can assume how important the survey is from them but still many like me will fill the form blindly.
Last year, I had the privileged to dine with one of the partners with Deloitte. We were discussing about the Microsoft’s four days working week experiment at Japan and were requesting him to experiment it in Deloitte too. I was amazed by his response. He put forward his thought that we can’t trust the survey. Some may have just ticked the options they feel to be correct, but it may not be the truth. There is always a bias in a survey. The real question is, how was Microsoft measuring its employee efficiency? The Media house was more interested in just highlighting the output not the process.
Today, there is news that Amazon is most trusted brand in India. Honestly, I doubt it. The articles over internet won’t discuss the parameters on which Amazon won the race. It will just highlight the result. Moreover, all the media house follows the same trend. No one questions the authenticity of the survey or any evidences. There are probabilities that the survey might be paid, we never know what happens on the back door of the award shows.
How can we make the survey more genuine and transparent simultaneously? There is no clear-cut answer to it but it’s a great problem to be solved with the help of technology. Give it a thought, may be you come up with the next unicorn.
Happy Holi (:
May this Holi add a new color to your happy life (:
Disclaimer : The image has been taken from here
