The big way starts with small steps.
Even if you start promoting HIVE among friends and family, it will be a good start.
Nobody in the HIVE owes anyone.
Every member of the community should understand what he has to do to promote HIVE.
This is the real decentralization.
Remember Bitcoin. Once upon a time, Bitcoin was worthless. After all, at one time there was no organization for Bitcoin and users promoted it on their own.