A new way for publishers to monetize their online content and community, based on battle-tested blockchain technology.
Publishers and creators struggle to make a profit from their digital content
WHY?
Example SMT use cases
Just a few ways existing companies and future entreprenuers can use SMTs to transform their digital operations. This list is not exhaustive—we hope you'll come up with your own creative ideas tailored for your business.
EXAMPLE 1
Content Publishers
Single Token Support
A mainstream media website's growth has been slowing and they are looking for ways to get ahead of the changing tech landscape. The website migrates to a Disqus-like application based on Steem, or taps directly into Steem APIs for a custom integration.
Now their subscribers can be rewarded with cryptocurrency while commenting. When the website is ready, they can issue their own token through the comments interface—the token will allow them to:
Raise capital by selling tokens
Catalyze autonomous growth
It's hard for publishers to acquire a critical mass of paying subscribers.
Ad-revenue is taking a hit with the rise of ad-blockers.
Tips and donations are not viable due to the expense of processing micro-payments
Huge social networks like Facebook take profits from publishers but don't share revenue
To enable publishers to create tokens that help monetize content and grow communities
HOW?
Tokens enable publishers to create mutually beneficial community based economic incentives to drive platform growth.
Smart tokens with near instant settlement and zero transaction fees opens up new non-advertising business models.
Publishers can also use the tokens to fundraise via an ‘Initial Coin Offering’ (ICO).
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