Eye shadow is a cosmetic that is applied on the eyelids and under the eyebrows. It is commonly used to make the wearer's eyes stand out or look more attractive.
Eye shadow can add depth and dimension to one's eyes, complement the eye color, make one's eyes appear larger, or simply draw attention to the eyes. Eye shadow comes in many different colors and textures. It is usually made from a powder and mica, but can also be found in liquid, pencil, cream or mousse form.
Civilizations across the world use eye shadow predominantly on females but also occasionally on males. In Western society, it is seen as a feminine cosmetic, even when used by men. In Gothic fashion, black or similarly dark-colored eye shadow and other types of eye makeup are popular among both sexes.