I think you need to be basic and keep it simple. Do not over think it.

A white paper needs to be unique, forthright and answer a few basic questions:

• what is it
• what are the tokenomics
• who is involved
• why is the community being formed
• what is the roadmap (can be general)
• what development will take place
• what is the target market

Naturally some of those can be combined. You are making a community for people to engage in. Not conducting brain surgery.

Start simple and add from there.