I think the lack of token has something to do with it. Also, in these early stages, that might be too niche. It is hard to get a growing community with something that isnt that big. How many people talk about and discuss whiskey?

Compare that with the number of blogs about the Cowboys and how people call into talk radio. There are millions of fans of that team.

That would be a great target market.

Going niche is great, just has to be a big enough niche to generate appeal.