For me it all starts with using the front end. That is what first garners my attention.

After that, it is based upon names that I see daily who are posting and looking to help the platform grow. I often check people's wallet to see who is staking LEO, that shows the intent on the individual's part to help things expand.

As for the content, I look to crypto and equity posts. The topic is less important although it has to be on point for the community.