Some are getting excited at reports that the Cybertruck was the best selling EV pickup truck. To me, this belongs in the who cares category.
In this video I discuss how segmenting EV versus non is foolish. If becoming the best selling EV pickup is a stepping stone, fine. But the real juice is in the total market and grabbing share there. Tesla did this in the two segments it focuses upon with the 3 and Y. Right now, the Cybertruck is scaling so there is really nothing to tell. Until the annualized run rate is around 200K, it is just ramping.
▶️ 3Speak
