We are approaching 3 years since both the writers and actors unions struck. Many proclaimed the deal the unions were able to extract as a win.
At that time, I claimed that Hollywood was done.
Here we sit, 3 years later, and it is becoming evident by the day. In fact, we now have people inside Hollywood who are saying the same thing.
My forecast was not based upon ticket sales, woke content, the death of the movie star, or anything like that. It was simply an understanding of the technological curve AI was on. The attacks against AI capabilities, at the time, were nonsense. We all knew the technology would advance.
A recent video release has the industry freaking out even more. Those who are honest are now admitting what I wrote about 3 years ago: it is over for them.
AI will change everything. This is a near certainty. We can debate the problems it will create, or the solutions to them, but things are going to be completely upended.
When it comes to Hollywood, a video of Tom Bruise and Brad Pitt fighting has those realizing what is taking place.
Here is a video that contains the scene in it.
The power of this video is the fact it was created using a couple lines of code. Obviously, this is not perfect. However, a few interactions of the scene would show vast improvements.
Also, we are dealing with early 2026 technology. What will thinks look like by the end of the year with video generation?
Here is what one writer had to say:
Among those sounding the alarm is screenwriter Rhett Reese, known for his work on Deadpool & Wolverine.
Reacting to the clip, Reese wrote bluntly: “I hate to say it. It’s likely over for us.”
We have to keep in mind that we are not dealing with a single clip. What is actually on this video is not really important. The key is what this is what box is being opened here.
We already say feature length AI films. Naturally, most of them are crap. Of course, looking at the box office results, we can say the movie studios aren't faring much better.
The technology is democratizing things. Here is the major fear:
He later expanded on the concern, warning that it may soon be possible for a single creator to generate a full-length film indistinguishable from studio productions — provided they possess the storytelling instincts to match the technology.
And that’s the crux of the panic.
The last part is key.
We saw this with online blogs and journalism. It was also reproduced with video creators on YouTube.
It opens the door to everyone. We know not all are capable of using the technology. AI will do the same. It is a democratization process yet only a handful will take advantage of the opportunity.
What we do have, however, is the fact that we will see more people involved than were previously. Here we also see a recreation of earlier times.
The news industry was once employing only a handful of people. Now, if we include the blogs and YT videos that cover news related events, we have tens of millions. The industry expanded greatly.
We will see the same with entertainment. Video creation is already democratized. AI will only increase the quality that average people can create. This is going to impact the industry in a massive way.
YouTube is already moving towards AI content on its platform. Some say it is Google doing the creating. Whatever the source, it is hard to deny what is there.
How soon until comparable films are available with AI? I would say we are 24-36 months away. When that happens, Hollywood is truly cooked.
