The markets tell one story, activity tells something completely different.
Actifit saw a high in usage yesterday along with a high number of first time users. What is the cause of this is hard to answer.
However, it is the future of where I think things are going. Applications are going to be what pulls in users. Steem has a number of them that are providing use cases already.
▶️ DTube
▶️ IPFS