What product are we talking about here? HIVE the token, HIVE the blockchain, Hive the blogging platform, the content on Hive? Hive is made up of several products, and each should be marketed to their intended users differently.

Customers (assuming the product is content) don't have to bring their money with them to view content most other places for the creator to get paid, they simply view the content and become the product for ad revenue, and the site owner passes a small portion to the content creator.

As you said, here users end up trying to double as creators and consumers, here the lines get blurry, users get confused by their roles, everything gets wonky. There's no direct connection between ad revenue and the users who bring those views either.

I'm not trying to sew fear, this is the first time I brought any of it up (I think anyways). Just talking about what I've seen.