There's a tool for that?

Evergreen content is where it is at longterm, but most people don't look past the 7 day window. I think in the future, the DIY stuff will do better here, but I also think there will be more ways to keep the window open.

People don't read accounts of a tennis game too often, but what they do like to consume is the drama on and off the court. People like to read about and from people - especially celebrities. Splinterlands has a few.