Big corporations are scrambling to get their hands on it and integrate it into their businesses.

They are facing challenges on how to apply it though. The usecases are surprisingly limited or complex, but they are working it out. I know a fair bit about this area of it ;)

With AI, I can create code to help me with some tasks. I can create stories, get illustrations for the characters, and maybe even create my own video for it.

So can 100M other people, so it is fine if you are only creating it for your own consumption, or that of your children or friends - but who will consume it otherwise, when 100M people are creating 100 versions each themselves?