I like the holding part, the growing part and the social part of Hive. It is almost like my morning newspaper read and only a few sections of it at that.

It becomes part of life very easily, which is why people should get involved early - integrate it as soon as possible.

I can't say if there were no rewards if you'd be here, but then it doesn't become much different to other consumer places - so I suspect you'd spend a lot less time here. But, as other platforms and medias move in this direction, it is going to get interesting to see if they are able to generate value.