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This is where it is heading, but it is likely a little too early to implement it yet, at least by my measure. I have written about these things over the past year or more and it is the logical step that eventually, Steem becomes the enabler coin held by investors. I think for now though, distribution as wide as possible to people who want to hold is still needed to create a more stable base for the future.
RE: Part 3 of Our Plan to Onboard the Masses: Smart Media Tokens