Currently it costs a faucet 6 STEEM to register an account on the Steem blockchain, and for the initial round we have printed 3,333 Agoric Scrip to be sent off into the world. At a minimum then, funding the creation of that many accounts will cost 19,998 STEEM. In addition to covering the account registration fee, the goal is to create random prizes associated with the acquisition of Agoric Scrip, so that a user will receive a ‘treasure’, of some kind, hence a global treasure hunt.
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From @taohid