In 21 century the new marketing is a dynamic, fast paced and evolving function of all these changes and opportunities, more than ever there is no static formula for success. Customer is known the king in the marketing and all efforts of the organization rate directed towards the customer satisfaction this provides new landscape to the marketing and development of the connection technologies are playing primary role in this concern.
The secondary role of advertisement it is an audio & visual form of marketing communication to promote their products & services. They perform by different medium television, radio, outdoor, newspaper & direct mail but question is that advertisement give the potential benefits to sold the products & services in the competitive market
The answer is no because today the 50% cost of the products & services is covered by advertisement because due to competitive war in the market to get the edge on each other. Therefore for advertisement we have to eliminate the middle man which can increased the cost of products & services.
Therefore the KIND Ads is an advertising platform that serves user friendly ads without taking any middleman fee but they also said that not only do advertisers save money but publishers keep more of it.
So this type of platform not only reduced the cost of advertisement but due to user-friendly ads that interact more with the selected customers/consumers/audiences that is the change which give the marketer to edge on the other markers in the same market. Not only increased the productivity & profitably.
Today I present the case of M/s Nestle with its numerous and eminent brands is equally famous among people of all age an out of campaign to raise awareness of the importance of hydration amongst children and named it as “SUPER HEROES CAMPAIGN”
Almost all children love cartoons as they are entering to see and they learn many things from them while being entertained at the same time. Considering this Nestle has also changed the packaging of 500 Ml mineral water bottles by printing different cartoon charterers in order to entice & attract kids.
For this reason the nestle need the platform like KIND Ads to used that services to produce the products which are low advertising cost, attract more demographic customers & increased their revenue.
The main theme of this campaign is to bring awareness regarding the vitality of water consumption among kids. As Per Nestle, children nowadays are busy in a massive amount of activities, with their minds and bodies occupied in work & play. They often forget to consume water, and even if they are thirsty, they may not actively seek it, this practice lead them dehydration. Proper hydration is necessary for kids to stay vigorous and perform well at school and other parts of daily routine.
So that type of interference of KIND ADS help nestle to this Super Hero Bottles Campaign is all about encouraging them to drink more water for healthy hydration and helps them learn about the significance of drinking the liquid.
In the last not least that type of advertisement will not only bring down the cost of products & services but increase their productivity but importantly created the user interferences campaign.
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