The time a movie is scheduled to start and the time it actually begins seem to be getting further apart. Take this story from a frustrated moviegoer who saw “Mission: Impossible – Ghost Protocol” in New Jersey over the weekend.

“The show time was 1:10 p.m., but the movie started sometime after 1:40,” he said. “There were lots of trailers mixed with advertisements for the theater and IMAX. Every time we thought it was over it, it just kept going.”

And he’s not the only one who’s complaining.