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Certainly difficult for cricket with baseball already established but the viewing figures for baseball have been dropping for the past 30-years
https://en.wikipedia.org/wiki/World_Series_television_ratings
ESPN estimates that there are 30million cricket fans in the USA - most of them are 1st to 3rd generation migrants from Asia. Market forces will ultimately lead to more cricket being shown and played in the USA
RE: Why don't Americans play cricket?