The separate coin is there to give a fresh start and improve distribution. I have no idea on value, and anyone that says that they know if value will go up or down is lying. I hope it goes up, but I can't promise that. As far as the endgame, nothing like taking Steemit users off Steemit was ever brought up, the idea was simply to improve distribution, dig out the pre-mine, and see if we can kick the platform in the ass.