Since the launch of blockchain technology in 2009, there has been a growing adoption of cryptocurrency in every sector of the economy. The only Industry really lagging behind in its adoption of the blockchain technology is the e-commerce industry -a growing industry whose value of sales as at 2014 is worth $1.3 trillion. In fact, it is estimated that by 2020 the number of online shoppers will be up to 2 billion. However, as much as the growth is good for global economy, in terms of increase in sales and profit, there is a growing concern among service providers on how to amass loyal customers. This is because there is fierce competition in the marketplace, as most goods are virtually similar in function. More so, existing customer reward scheme is highly saturated, every individual online shop offers their own exclusive points system, hence, consumers usually end up underutilizing them
ARAW
The araw is a decentralized payment ecosystem powered by the Ethereum Blockchain technology. Through ARAW token they aim to be a part of the populace day-to-day online & in-store shopping. The ARAW offers Online cryptocurrency payment, end-to-end solutions for E-Commerce marketplace, contactless cryptocurrency card and Unified reward system
UNIFIED REWARD SYSTEM
The 'unified reward system' addresses the issue of improper utilization of existing loyalty reward system by allowing firms to incentivize consumption of their service. This they do by offering real value via ARAW token. Moreover, the ‘Unified Reward System’ allows service providers to control the format of their reward plan, by being in the sole distributor of the token to their customers
ARAW PLATFORM
The ARAW platform allows service providers to keep track of their customers, engage and reward loyal customers, and perform in-store marketing. To encourage the mass adoption of ARAW, the ARAW platform targets two channels. They are:
Decentralised payment
It will be a connecting link between consumers, merchants, cryptocurrency exchanges, and the Ethereum smart contract that is responsible for the liquidity of ARAW token.
E-commerce
Through its easy to use e-commerce website it aims to integrate the ARAW token into regular people day to day shopping without needing them to change their shopping behavior.
ARAW touch and pay card
The ARAW touch and pay card offer customers an opportunity to earn ARAW tokens for every purchase of product or services they make. Moreover, customers can use the token they earned via loyalty to make other purchases online. The value of ARAW token is dependent on the existing banking system integration since it links customers ARAW wallet and their bank account together. This liquidity opportunity is envisioned to result in an increase in crypto-market participation by regular people
ARAW MOBILE WALLET
The ARAW mobile wallet is designed to serve two purposes:
• To act as a gateway for sale and purchase of ARAW token
• Secondly, it serves for cryptocurrency exchange. Users can easily and conveniently change their ARAW tokens into other cryptocurrencies (Etherum and Bitcoin)
• Thirdly, users can exchange their ARAW Token with fiat currency and then get a cashback
Token details
Ticker: ARAW
Token type: ERC20
ICO token price: 1 ARAW = $0.01
Total tokens: 5,000,000,000
Available for token sale: 3,500,000,000 (70%)
Whitelist: YES (15 May – 30 June)
Know Your Customer (KYC): YES
Pre-salestart date: 1 JULY
Public sale start date: TBD
Soft cap: 5,000,000 USD
Hard cap: 25,000,000 USD
Accepts: ETH
More InfomationWebsite: https://arawtoken.io/
Whitepage: https://arawtoken.io/assets/araw_whitepaper.pdf
ANN: https://bitcointalk.org/index.php?topic=3497194
Telegram: https://t.me/ArawTokenOfficial
Facebook: https://www.facebook.com/arawtoken
Twitter: https://twitter.com/arawtoken
Authors details
Username: sweedy
Profile llink:http://bitcointalk.org/index.php?action=profile;u=1821234;sa=account