How can you talk about the success and development of a brand if not a single dollar has been invested in marketing in the entire history of Hive?
Do you really think that by changing the name, money will appear to promote the new brand?
The result will be sad, on the contrary, there will be even fewer users.
Do not forget that people value not the name, but the benefits of use.
Hive has several interesting projects that use its technology. They have different names and they need to be popularized.
And not to use efforts and finances on the next castles in the air.
For example, no one will now remember the HivePunks project, which had a popular name and collected 200000 HIVE, but had no practical use.