I hear you — going from idea to implementation in AdTech can be confusing, especially with all the industry jargon. I came across a resource that does a good job of outlining what’s involved in custom AdTech development and how teams approach it. On Adtech marketing services https://geomotiv.com/industries/adtech/ they explain the full spectrum from system design and API integration to real-time data processing and analytics, which helps you understand what you’re signing up for before you even start talking to developers. It also talks about why custom solutions can offer better flexibility and control compared to off-the-shelf platforms.