[Builders]
Leadership style : Controlling
Marketing : Print (Traditional)
[Baby Boomers]
Leadership style : Directing
Marketing : Broadcast (Mass)
[Generation X]
Leadership style : Coordinating
Marketing : Direct (Targeted)
[Generation Y]
Leadership style : Guiding
Marketing : Online
[Generation Z]
Leadership style : Empowering
Marketing : Digital (Social)
[Generation Alpha]
Leadership style : Inspiring
Marketing : In Situ (Real Time)
