I never really cared for the Hive name, I don't know if a name change at this point would help much. The thing about steem was it was a new format. Maybe integrating AI into the system would bring about the same interest, since other well known brands are doing it, just not those on the blockchain that I know of. They don't care to much about getting fun with it, they want to stay on the serious side, maybe adding social to Hive, calling it Hive Social and integrating into AI would be a better route than a flat out name change because the greater fear is they'll come up with something worse than bland Hive.