lol, I've been rather lucky lately. Had a coupon for Rold Gold, plus it was on sale, got it for under a buck. The other day another coupon kicked out for it, and I used it the other day to buy another bottle, paid $1.49 after the coupon discount. It's really good tasting ketchup, not that I am that into ketchup but the number rule one of all in this house, is never run out of ketchup for the grand kids who douse it with, or in just about everything they eat.