It's crazy out there. I was at one store the other day and 64 ounce laundry soap was nine something. It's one of the smaller grocery chains in the area and are a bit more pricier than other chains if you don't shop wisely there. I get great deals there but I am definitely what they call a loss shopper because ninety nine percent of the stuff I come out of there with I got on sale plus coupons and digital coupons. Now that laundry soap may have been a deal with the coupon if it had also been on sale but with just a coupon alone I was no bargain to be had there. I always go back to what edicted was saying about them inflating up the stuff that you really need, food, laundry soap, etc., fits right into that. I bought 223.07 dollars worth of stuff there and paid 137.43 for it.