Yeah in a Forbes article: www.forbes.com/sites/danidiplacido/acido/2019/01/15/that-contraversial-gillette-as-did-exactly-what-it-was-designed-to-do, the writer made a statement that the aim is to spark debate on Twitter:

"The aim is to trend on Twitter, spark debates with a brand new battleground for the never ending battleground. This is what marketing is now and it's even more tiresome than using sex to sell everything".