So Mr. scottcbusiness, the "tube guy" knows way more than any of the tech magazines on crypto's even the one who has reportedly been known to get all the insider information. Glad we found that out so we can come to you to correct all the misinformation out there in the world on crypto's. This is how it's going to lay out...I'll bet money on it. After viewing some of the white paper content what will eventually happen is that corporations *including FB will invest in the new currency and slowly incorporate that crypto into their marketing strategies, which could up to and including FB offering fractions of a coin to view marketing content on their website which will pay off to FB in ad revenue generated for their site. The white paper thus far is basically saying how the coin will be rolled out and controlled, the fact that it establishes it will be peer to corporations to peers should tell you that the speculation has some validity as the topic comes up in the white paper as to how do you integrate crypto's into the hands of billions of people. You would have to be rather naive not to admit some of those billions of people they are talking about are at the ready of their disposal just by means of accessibility on FB, you'd also have to be rather naive not to admit that the strategy whereas they can maintain a slow, controlled un-inflationary integration into mainstream society would be to roll it out as an incentive reward program whereas there is always value maintained while the integration process proceeds, but you'd be wholly naive to believe they haven't even talked about this.