As an artist, it is not enough to produce works of art: you must also promote them. Although your journey as an artist is more about your inherent need to create and leave a mark in the world, this will not help you to introduce your works in the art community. To achieve success as a professional artist, it is essential that you ensure that your work reaches the right audience and that the circle of potential buyers continues to grow continuously. If you do not strive to show your work nobody can tell you how fantastic your works are, nor buy them.

Promoting your art should not be overwhelming. You do not have to do everything at once. In fact, one of the most important things about successful promotion is directing it to a specific goal that you have in mind. This means that the first step to promote your art effectively is to decide what you want to achieve.

If you have just started your artistic career, then maybe you would want to concentrate on creating a reputation and a base of collectors in your local area. On the other hand, you may be ready to move to a national or international scale. Maybe you want to leave your mark within the community that is connected to your environment, or get the attention of people who are interested in the subject you specialize in - horse lovers have a natural connection with art with equine themes, for example. Evaluate your current position regarding your artistic career and connections, and decide which goals you would like to achieve. Promote your art according to this.

At Agora Gallery we understand that promotion is an important aspect of an artist's career and that it should develop over time, as it develops itself. Here are some tips from the experts at Agora Gallery according to which are the best strategies to promote your art effectively.

Use your portfolio to promote your art

When developing an artistic portfolio, you must have a double goal. You must develop your brand and be able to pack your works. Your portfolio should be easy to send when submitting your application for participation for competitions, easy to upload to your website and should be used to develop marketing material. One of the most important elements of this is the visual reproduction of your works, as this will attract the viewer and what will cause them to take action.

Promote your art with a firm presence on the Internet

Digital marketing is becoming increasingly relevant in all industries, including the art world.

Digital marketing can take different forms:

Online galleries like ARTmine are becoming the norm and provide an excellent platform to promote your art as they attract the attention of new collectors and art enthusiasts.

It is essential that you have a website or a page on a popular website to promote art. This provides a simple and convenient way for your fans to find you online and see your most recent works. Include the web address on your business cards, and the emails you send on your subscription list.

Social networks have become powerful tools to reach new fans and to maintain contact with those you already have. Setting up accounts / professional profiles on pages like Facebook, Instagram, Tumblr and Pinterest is an excellent way to generate and maintain interest in you and your work as it evolves.

Art competitions can promote your works

For an emerging artist, art competitions provide one of the most effective ways to get exposure within the art world. In fact, the competitions are known to help the discovery and exhibition of important emerging artists and even, in some cases, can propel their careers. These are some of the main benefits of art competitions:

Connections, connections, connections

In the art world, having good relationships is one of the most effective ways to promote your art. In addition, a good network of relationships can give you new artistic opportunities that you might not have known otherwise.

I would say that the most important are your contacts, you can be the most talented man or woman in the world but if you do not have someone recognized in the middle who is in charge of publicizing your project, it is more difficult to make it come out afloatm  99% of artists fail