Utilize this site to discover more competitors as well as as which exact pages are getting
the traffic so that you may better optimize for your gain the exact pages that are ranking

Keywordspy www.keywordspy.com

A research tool that allows you to see how many people are searching your keywords

Seobook www.seobook.com

Go to tool and scroll to the keyword density analyzer to see and double check you seo
as well as others ideally you want to do both the url and copy all the text from the site

and paste and hit full text and submit you want to do both so that you can double seo
keyword choices

Google trends www.google.com/trends

Use this too see where to start see what is trending and where all the way down to the
hottest cities for your niche

Google analytics www.google.com/analytics

All your hard work is no good if you can not track and perfect it. Any site or blob you
make as well ass capture and lead pages add them to your acct so that you can see them.
where your hotspots are and strengthen them

Google link shortener https://goo.gl/

Yes it shortens links but it is also a great way to track different places you advertise to see what is working better.

Bitly www.bitly.com

This work the same as google link shortener except there is a customization option

Tiny url http://tinyurl.com/

Use this to brand your link with words or phrases that represent what you do