10 Step Checklist for Do-It-Yourself Local & Mobile Search Engine Optimization (SEO)

If you own a local-oriented business then you undoubtedly know the importance of ranking
high on search engines and smartphones to be found by your prospects and get more business.

You probably also know that you need Search Engine Optimization (SEO) to get that high
ranking.

SEO can be a challenge to local business owners because they perceive SEO as too hard to
do themselves and and too expensive to outsource.

If you have tried to figure out SEO you soon discover there is a massive amount of
completely irrelevant information. You do not want to learn the history of SEO nor do you want
to know why you need SEO - you already know you need it.

That’s why I created this ebook, to de-clutter and simplify SEO. This document is a step-bystep
series of “what to do” checklists for local SEO. This document contains all the tactics I use
for professional SEO in simple, easy to digest checklists. No SEO history, no theory nor in-depth
details. Just the “what to do” to get in done and move on with running your business.

Using my checklists you or someone on your staff - even your spouse or teenager - can
perform SEO for your business. It just takes basic communications, analytical and Internet
browsing skills, oh and a little time and energy.

There are 10 SEO steps to getting Top Rank Yourself (TRY) on the search engines. Each
step has a checklist or two. This document reveals exactly “what” I do for my clients.

       Here is an overview of the 10 Steps to TRY in Local and Mobile Search:

1. Identify the Keywords your prospects use to find your products or services.
2. Optimize the free Place Page listing Google gives all businesses.
3. Use website SEO to make your website as Google friendly as possible.
4. Add great Content to your website on a regular basis.
5. Get Citations (i.e. mentions) of your business on the Internet.
6. Get a steady stream of positive Customer Reviews on social media.
7. Get Links to your website from recognized, authoritative websites.
8. Maintain an active presence for your business on Social Media.
9. Get Mobile friendly so business behaves and performs on smartphones and tablets.
10. Measure your path toward Top Rank and Repeat the above steps to stay there.

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