"It's not about the daily increase, but the daily decrease. Hack away at nonessentials." - Bruce Lee
Every seasoned entrepreneur I've heard of, from Dan Pena to Dan Lok, have always said the same thing: outsource what you suck at, don't worry about covering up your weaknesses by yourself, On the flip side, my father, who is an entrepreneur as well, prefers to be as close to a jack of all trades as possible, although he does like to outsource food delivery to DoorDash and the like. Unfortunately, this desire to cover weaknesses results in him looking like the most burned out human being on the planet on some days. The thing we all need to remember at many points in life is that less is more. There is so much more power in being able to focus on your specialties and leaving what you're weaker at to those you know, like, and trust rather than trying to learn everything to a degree of familiarity that serves no one, least of all you. At one point, at least one person reading this article may have made this mistake. You tried being a one-man show when you started your business: maybe you didn't feel that it was particularly bad at the time to go that route because you thought you could handle everything from marketing to customer service to tech support. What happens eventually, though? You get tired. You come home to a bed that you never got the time to make in the morning because you're up and at it again. When does it end?
Rather than focusing on WHEN it ends, it would be a better idea to focus on WHERE it ends, because WHERE it ends is also where it BEGINS. In order to figure out where this constant fatigue and extensive effort at becoming better at what you suck at begins, look no further than at a mirror. If you've been falling into this kind of mistake time and time again, then it's not necessarily your fault so much as it is a fault of upbringing. Every person, starting at elementary school (primary school, if you prefer other terms), is taught to be a well-rounded individual, someone with all their bases covered, and that includes you. The sad part is that, sometimes, you can get so ingrained with this belief that you fail to realize where your talents particularly shine. What if you could fix that, though?
The first thing to really take a good look at if you want to start your daily decrease is to make a list of all the things you shine at, are okay at, and suck at. Now, this is in no way an excuse to skate out of house chores; this is a list to figure out where in the world of business you shine and don't. With this list in mind, you can then begin to focus your networking down on the areas of weakness: who can do what you can't or who can do what you can, but better? It's food for thought at that point.
