The most popular reasons for subscribing to EVERYDAY clipz
Although there are a variety of reasons why someone will subscribe to a certain place, some are more common than others, including:
To be entertained: We spend a lot of time in front of our computers or with our smartphones in our hands. It’s nice when some of that time can be spent being entertained with some good email content! And that content can be text, cartoons, photos or even video.
To be educated: Many people simply don’t have time to keep up with reading newspapers or books, or pursuing other ways of building their brains. Educational e-newsletter content can appeal to people who want to know more about a certain topic, even your company’s proprietary product that they want to get to know better.
To get deals: OK, let’s be honest here and admit that many people subscribe to newsletters only to get exclusive pricing and coupons. As long as you know that is the caliber of the list you’re building and as long as you’re delivering those deals to your list, it’s fine.
To be in the know: Speaking of exclusive, there are consumers who have enough brand loyalty to want to be considered an insider to those favorite brands. They will subscribe to newsletters that promise to give them the inside scoop and give them an edge over their friends or colleagues.
