Why did Visa stock suddenly take a sharp hit… and what on earth does something called “The 2028 Global Intelligence Crisis” have to do with it?
It was not weak earnings, not a scandal, not a major fine.
And yet, Visa saw its stock drop abruptly in a single day. Alongside it, Mastercard and American Express also moved lower. So everyone started asking, what happened?
The answer did not come from traditional financial news. It came from a macro memo by Citrini Research. An article describing a 2028 scenario in which artificial intelligence does not just improve the economy, but fundamentally reshapes it.
In that world, Visa is no longer the powerful “toll booth” we once knew.
WHAT IS THE GLOBAL INTELLIGENCE CRISIS
The article refers to something it calls the Global Intelligence Crisis. The core idea is simple but unsettling. AI boosts productivity so dramatically that it begins to replace large numbers of white collar workers.
A vicious cycle forms. Companies invest in AI to cut costs, reduce staff, consumption declines, revenues come under pressure, and they invest even more in AI. The cycle accelerates.
The result? Economic output that exists on paper, but does not circulate in the real economy. So called Ghost GDP. Machines produce, but they do not consume. They do not drink coffee, fly business class, or collect credit card reward points.
And this is where the problem begins for Visa.
WHY VISA IS IN THE CROSSHAIRS
Visa’s business model relies on human consumption. On each transaction it takes a small percentage, typically 2 to 3 percent. For us, that fee is almost invisible. For an AI agent, it is a cost. And an unnecessary one.
In the world described by Citrini, purchases are not made by us. They are made by AI agents on our behalf. These agents have no habits, no loyalty, no favorite card. Each time, they choose the cheapest and fastest payment rail. If a stablecoin transaction on Solana or Ethereum costs fractions of a cent, why pay 2 percent?
They simply bypass Visa.
This is what is called interchange compression, the squeezing of the company’s core revenue stream.
There is more. AI agents can switch payment networks in milliseconds. Today Visa , tomorrow USDC. No emotional attachment, no inertia. The traditional moat of habit disappears.
In addition, the AI economy is built on microtransactions. Machine to machine payments, sub cent transactions, API calls. Visa’s model was not designed for these structures. When the fee includes a fixed component, you cannot efficiently support transactions worth a single cent.
Finally, add the risk of white collar unemployment. Visa generates a significant portion of its profits from high income consumers who use credit cards with high margins. If those professionals see their incomes pressured by AI, high quality consumption declines. And that is where it really hurts.
So the market read a scenario where the historic “toll booth” risks losing the toll.
That explains the drop.
VISA’S COUNTERATTACK
Is Visa just sitting still? Not at all.
The company has already launched its own counteroffensive. It is working on becoming the operating system for AI agent payments. Instead of being bypassed, it wants to be embedded. It has opened APIs for programmable credit controls, allowing users to grant AI agents limited card access with specific rules and budgets.
At the same time, it is not fighting stablecoins. It is bringing them into its network. It has already integrated USDC on networks like Solana and Ethereum through Visa Direct. If the market moves in that direction, Visa wants to be the infrastructure layer.
It is also investing heavily in tokenization. In an AI driven world, security and identity become even more critical. Visa is trying to transform from a payment processor into a trust layer. Identity, security, risk management.
All of this shifts the narrative.
Looking at its latest results, the company reported roughly 10 percent revenue growth. Travel and digital transactions remain strong. There is no sign of collapse today. There is, however, commentary about consumption normalizing and pressure on yield per transaction.
In simple terms, volume may rise while profit per transaction declines.
That leaves two possible scenarios.
The bearish case says Visa will be forced to replace a 30 cent fee with a 3 cent fee. It will survive, but with lower margins and lower valuation multiples.
The bullish case says Visa becomes the essential identity and trust layer of the machine economy. Lower margins, but massive scale. The machine economy has thinner margins, but virtually unlimited volume.
