- Google is still the most dominant company in ad tech, but Amazon is gaining on the search giant. One example of this is the growing use of Amazon’s demand-side platform (DSP).
- “Campaigns just perform better on Amazon than on any other DSP, as targeting an audience based on known shopping history outperforms contextual relevancy of an ad,” said Abe Curry, a senior strategist at ad agency Possible
- The number of brands using Amazon’s DSP has grown nearly 50 percent this year
Read the full story at Digiday
