@socialmediaseo
When it comes to writing content for your website, one of the key factors for search engine optimisation is the readability, quite literally Google and other major search engines don't want to see complex and highly structured wads of content, but prefer something that is easy to read.
There are several factors to this, keep your sentences short (under 20 words per sentence.) Avoid using long or technical words where possible. break down your content with sub-titles (no more than 300-350 words between headings and subheadings.)
Other factors to take into consideration and quite obvious ones, is the grammar, make sure there are no spelling mistakes, proper use of commas, apostrophes and if content writing is not your strong point, consider using a program such as Grammarly to check your work. You can even integrate this into your browser and it will advise you accordingly as you write.
Thanks for reading, more tips to follow.
