Totally agree. As it stands, most people who talk about investing on Steem are talking about Steem or something Steem related.
The goal is to slowly change this over time by encouraging people to write more broadly and also by onboarding people who are talking about investing on other platforms. Steem is still a niche community and all the people posting on Steemleo are already Steemians.
We have an announcement later today that is aimed at solving this exact problem ;)
RE: The Daily Leo #6 | Manually Curated Investment Newsletter From The Steemleo Community