Source. Crypto info.com
What is AppCoins?
AppCoins is an open and distributed protocol that powers a circular model for App advertising, in-app purchases (IAP), and App approval flows that allows for a higher share of the advertising revenue to be kept within the App ecosystem, meaning that more value is retained in the App economy.
AppCoins uses the Ethereum blockchain and Smart Contracts for their open protocol, providing more transparency and trust than traditional models. The increased revenue share for users allows them a a minimum of 81% and up to 96% of the revenue from their IAB transactions.
AppCoins also helps reduce mobile ad fraud by using a new proof-of-attention blockchain powered model that reduces the risk of fraudulent traffic.