What kind of win-win are you talking about? What is the point of adding users when most of them just join to extract the prizes right away? It in fact could easily create a net drain of Hive and sell pressure. I lack the IT skills to gain the data, but what I saw from the last winners, most of them have KE ratios of >5. What we need are users that invest not such ones that sell any Hive they get.
So a better marketing would be among the millions of people on YT following the shitcoin advices of some influencers. At least there are potential investors.