Also the time is running out for Hive. 10y ago people did read and write much more.
Today the young people watch videos for the most of the time and don´t have the attention span to read larger posts, let alone writing one.
Therefore snaps&waves could be more important for Hive. But there the good ones are covered among so many useless bot snaps about games, etc.
And the mobile frontends are unfortunately not competing with the big guys. It starts already with the navigation. Why on EcencyI have to hit a tiny back button instead of swiping like on X?
So it´s a combination. No marketing whatsoever (the biggest factor) plus sell pressure due to inlation plus bad/complicated product.