I perceive Hive has three main strands of users.

1. Those here for the money
2. Those here to share their music, art, writing etc
3. Those who enjoy this kind of thing

I'm mostly a number 3 but because I enjoy number 2 ... OK maybe using numbers isn't a good approach.

The challenge is that number 1's work out they're not going to earn their fortune here and number 2's lack engagement, often because they don't engage.