"We also need to be careful (and this is NOT a criticism!) that we don't have so much content "about Hive" that the front page here comes across as irrelevant to anyone just driving by and who's not interested in blockchain, developing and cryptocyrrency... because that is a very tiny market niche."

...this.

A frustration of mine about Steem/Hive is the amount of trending content about Steem/Hive (and other Crypto). There's loads of other great content about but I've always felt I need to delve deep to find it. I'm a stubborn old mule so that's what I do but I imagine most would be put off by it.