If you create an opportunity for someone to take profit they will come

but they need to know you exist and feel comfortable clicking their way through the onboard process

Regarding silver it seems like people are scrambling to get exposure to the point where coins and bars are going out of stock everywhere. The top fee with these instruments are some sort of infinite mint exploit that dumps everything to near 0

So building and fulfilling it is one thing, imagine just putting the top 500 assets on chain weather its a stock or silver or a sort of REIT.

But again, getting people to use it is the hard part

If you ask me, the best marketing is price go up, so marketing LEO will probably be the play that gets people 'what is LEO and why is it always going up' which will lead them towards the suite of products in the ecosystem