Yes. However, that does not stop a child under 13 from watching it and their info gathered by YouTube. Marking the videos only does one thing......YouTube will not data mine viewers of the videos marked "made for kids". They will continue business as usual on the others. This does NOT solve the COPPA rule problem. The wording regarding content provider liability is in the new terms of service. You have to go to the table of context to find it. By using the service it says you agree to all terms effective Dec 10th. Marking the videos does not protect the content provider from data mining errors as far as I can see and as far as the terms of service state. They are trying to get people to focus on CONTENT of the video and not the COPPA rule's real purpose which is PRIVACY for kids under 13. Something only YouTube can control ( and doesn't want to) NOT the content providers. It is clear to me the intent is to pass the fine down to the channel owners.